The world sees fast food restaurants differently in this day and age, and to keep up with the changing public opinion, Burger King is once again looking to overhaul their store image. They have numerous actions in recent months to change the face of the company, including partnering with Starbucks to offer premium coffee in their restaurants, and created a new breakfast menu.
Now, after being bought out by the private equity firm 3G capital, Burger King will be ready to move beyond their recent modifications and change the company as a whole. They are looking to implement LCD menu screens, and fit the outside of their locations with chrome and brick.The transformation is similar to those that Jack In the Box underwent several years ago.
The CEO of Burger King said last month that all of their 7,200 franchises would be undergoing a number of changes and the operation will cost the company, on average, half of a million dollars per store. The company has not undergone a drastic image change in more than 20 years, but they do not foresee any of their planned modification negatively affecting their business.
It will be interesting to see all the changes that are made. With a fresh new board of directors at the top of the company, they are looking to update the image of one of the most popular fast food restaurants in America.